Should your union measure a Net Promoter Score?

laborgeek - alex white - April 8th, 2014 — 11:44 am

Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way to measure…

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What makes something go “viral”?

laborgeek - alex white - March 25th, 2014 — 12:12 pm

Chances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably silently sighed to yourself. I’m a big advocate of social campaigning — that…

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Is this the future of unions?

laborgeek - alex white - March 19th, 2014 — 09:41 am

There is a tide starting to rise in the world of progressive activism, and unions in Australia and globally may get caught in it. The tide is comprised of decentralised, leaderless, temporary movements, empowered by online organising platforms like MoveOn,, Avaaz, Twitter and Facebook….

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“If a tweet worked once, send it again” — and other social media lessons from The New York Times

laborgeek - alex white - March 3rd, 2014 — 09:13 pm

Michael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York Times has some very pertinent advice and hard lessons, many of which are relevant to unions and other…

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Vouching for Workers (VW) fails to surpass but efforts move forward

Cyberunions - February 17th, 2014 — 09:00 am

It has been quite a while since we posted anything here, but I have to share my thoughts on the activities in a VW plant in Tennessee. If you missed the news VW decided to remain neutral for the…

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Should Australian progressives pay attention to George Lakoff?

laborgeek - alex white - February 12th, 2014 — 12:27 pm

We live in a post-fact world. I assert this for two reasons. Firstly, because it crystallises the conservative approach to public discourse, which is largely exemplified by lying, lying loudly and lying often. Secondly, because increasing scientific research demonstrates that most people…

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All the Current LabourStart Twitter Feeds

laborgeek - blogadder - February 8th, 2014 — 06:24 am

@LabourStart – the global feed, in English.

@LabourStart_fr – the global feed, in French.

@LabourStartCanE – the Canadian feed, in English.

@LabourStartCanF – the Ca.nadian feed, in French

@LabourStartDE – the German feed.

@LaborStartUSA – the American feed.

@LabourStartES – the Spanish…

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Turn your union members into advocates

laborgeek - alex white - February 4th, 2014 — 12:40 pm

Every union organiser knows that the best person to recruit a new member isn’t the organiser but another member, a colleague. The most active, passionate members, who proudly encourage their work mates to join the union, often end up as delegates or shop-stewards. This word-of-mouth is not…

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Facebook for Unions – My new book is coming soon

laborgeek - alex white - January 28th, 2014 — 09:58 pm

Soon I will be launching a new book for unions, called Unionify: Social Campaigning for Unions. Before I publish the entire book, I am releasing a short excerpt: the chapter on Facebook. There are more than 1.15 billion people with a Facebook account in 2013, and over 618 million people use it…

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No more stock images, please!

laborgeek - alex white - January 18th, 2014 — 10:28 pm

A quick audit of a dozen union websites and brochures suggests that many unions are stuck in a cycle of using clichéd stock photos. This includes using photos of business men shaking hands to represent negotiation, or a group of ethnically diverse professional workers to represent members. Unions…

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