Activism or “Slacktivism”? Are we a nation of online slackers?

laborgeek - alex white - August 17th, 2014 — 12:32 pm

Sunday Style had a feature article by freelance journalist Sarah Ayoub, looking at online activism, an article for which I was interviewed a few months ago. Last month it was Facebook friends urging me to sign a petition to save Meriam Ibrahim, who was sentenced to death for alleged apostasy in…

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Does your union leadership “get” digital?

laborgeek - alex white - August 13th, 2014 — 11:15 am

Research undertaken in 2012 by pro-union academic Panos Panagiotopoulos found that globally, unions are increasingly viewing digital tools as essential to improving communications and member engagement. Over 61% of unions said that digital was considered a “priority” given budget and…

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Eric Lee, Gaza, LabourStart, Me and 900 Comrades- A Screed

laborgeek - blogadder - July 26th, 2014 — 02:07 pm

LabourStart is composed of almost 900 volunteer trade unionists around the world.  85 in Canada alone (where I reside).  We operate largely autonomously from each other.  While Eric is prominent among them/us as webmaster and founder, he does not determine LabourStart editorial…

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What is best practice online campaigning (and why is it so difficult)?

laborgeek - alex white - July 24th, 2014 — 11:36 am

A week ago, The Guardian’s Global Development Professionals Network held a live-chat with a panel of global digital campaigners to talk about “best practice”. On the panel included campaigners from highly regarded outfits like Avaaz, Change.org and Kony 2012 creators Invisible…

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Take Back the ‘Net

laborgeek - blogadder - July 19th, 2014 — 05:00 am

I often make references here to “digital utopians,” the folks of the ‘90s who kept telling us the internet would set our minds and news media free from the constraints and censorship imposed by corporate ownership. We could all be our own newspaper, TV and radio outlets. Always implicit, and…

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Cyberunions Episode 87 Yes IndyRef Yes!

Cyberunions - July 14th, 2014 — 08:20 am

Downloads Ogg Ogg -lite MP3 Torrent Updates Stephen is in Mexic—-Scotland!! We have been Civi…er…busy Been on a pub crawl er… podcrawl kevie & mcnalu Tech We go tech Crazy…

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Using evidence-based science for effective communications

laborgeek - alex white - July 6th, 2014 — 09:14 am

Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice. Effective communication is made even more challenging by the broad…

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Myths and misperceptions about marketing for unions

laborgeek - alex white - June 7th, 2014 — 06:03 am

Marketing is still widely disparaged as a term in the union movement, and progressive organisations generally. Partly this is a skepticism born from shows like Mad Men and The Pitch, and partly it is a misunderstanding drawn from the popular perception that marketing is just opinion polling, focus…

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Science alone won’t change climate opinions, but it matters

laborgeek - alex white - June 5th, 2014 — 12:58 pm

I’ve often highlighted useful articles about cognitive and behavioural insights that I believe are useful for unions and progressive campaigners. This time, I’ve decided to republish an entire article by Ben Newell from The Conversation, because I want to draw it to the attention of my…

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Why unions should understand member lifetime-value

laborgeek - alex white - May 26th, 2014 — 01:03 pm

All unions want to grow and increase their membership. Significant efforts and resources are devoted by unions to recruitment and the effort of signing up new workers to be members. The cost of signing up new members however can be substantial. These can include hiring and training new staff,…

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